Are Parents Feeling Pressured to Provide an “Instagrammable” Lifestyle?

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“instagrammable”
– A Photo or a Picture that is worth posting on Instagram.

(Urban Dictionary)

Raising children in a digital world is not for the faint of heart. It’s an unprecedented parenting challenge; your own parents had no such experience when they were raising you. Parents today are figuring it out as they go along.

However, no parent is a stranger to the idea of “keeping up with the Joneses” when it comes to their children. Kids have always been hyper-aware of what the other kids have, be it designer jeans or the latest smartphone.

Way back in 2007, Time posted this article about extravagant children’s birthday parties, quoting a mother who said, “You have to perform to a certain level…It’s no longer a family thing — it’s an event.”Your Child's Life on Instagram - Being Insta-Famous

Social science professor William Doherty is also quoted in the article:

“A lot of parents feel they’re on a birthday-party treadmill that gets faster every year. They’re afraid their birthday party won’t measure up and their child will be disappointed.”

No End in Sight

In 2015, a Slate article pointed out that this birthday extravagance has continued to grow.

With social media, it seems to be getting worse and extending beyond birthdays into other areas of your child’s life. Hashtags like #RichKidsofSnapchat highlight social media posts featuring helicopters, parties, mansions, expensive jewelry, and stacks of money. Parents help show off that wealth by taking their children on designer shopping sprees. The Rich Kids of Instagram are cruising around in private jets, yachts, and Ferraris.

The Pressure to Provide an “Instagrammable” LifestyleInstagrammable Lifestyle - Are Parents Pressured Into It?

Are parents feeling pressured to provide their children with the newest and the best, to offer a lifestyle worthy of its own Instagram hashtag?

Maybe you’re not feeling that Ferrari-level pressure, but chances are, you’re feeling something.

In 2016, almost half of surveyed parents in the United Kingdom (and 70 percent of parents in London) indicated yes, they do feel that pressure, and they spend more money every year when they succumb to it. The items they feel most pressured to provide are the latest smartphones and tablets, clothes, and trips. Kids and teens proudly snap pictures of their new acquisitions and experiences and post them to Snapchat and Instagram.

What Can You Do Now?

U.S. News & World Report reminds us that many Americans have to live beyond their means in order for their kids to have lavish parties and the latest technology (not to mention their own cars and houses), noting a 2015 study that showed 37 percent of Americans had more (or equal) credit card debt than emergency savings.

Teenagers are spending an average of nine hours a day using media. Of course, they’re going to see photos of other teens who have (or make themselves appear to have) a luxury lifestyle; your teens might then turn to you, expecting the same.

The U.S. News article offers a simple tip for keeping things in perspective:

“Next time you’re about to make a big purchase…examine your motives. Are you purchasing this item or service because you really need it? Or because you’re worried about what the neighbors (or your kids or in-laws or best friends or whoever) think of you? If the answer is that you just want to look more successful, walk away.”

Keep in mind that experiences, like a day at the park with your family, have been shown to bring more happiness than mere possessions. Your child’s new smartphone might make him or her feel good momentarily, but it is unlikely to provide any lasting happiness and will probably be followed by a desire for the next model.

Investing in experiences serves a couple of purposes: it gives you an opportunity to spend quality time with your family, and it encourages your children to take time away from their mobile devices. At Netsanity, we offer trustworthy parental controls that allow you to restrict internet usage during certain times of the day, so you can be sure your teens aren’t sneaking a look at Instagram while you’re all enjoying dinner. The less time they spend online, the fewer envy-inducing photos they’ll see, and the more enjoyment they’ll get from “real life” with their friends and family.

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